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Tourism Australia has launched a new youth campaign, ‘Aussie News Today,’ to attract more young people to the Northern Territory.
Aussie News Today was launched atop the Sydney Harbour Bridge by former Wallabies rugby union star Nick Cummins, aka the ‘The Honey Badger’. Aussie News Today will capture humorous and interesting stories about Australia and share them with young people through Tourism Australia’s digital channels.
The Honey Badger will be joined by TV presenter Teigan Nash and former Home and Away actor Lincoln Lewis – all three will be the anchors for Aussie News Today. In addition, eight winners of a competition announced earlier this year will travel around Australia in campervans collecting stories for Aussie News Today.
Country Liberals Senator for the Northern Territory, Nigel Scullion, said the new campaign would help attract more young travellers to the NT.
“Aussie News Today aims to make Australia the most desirable destination in the world for youth travellers,” Senator Scullion said.
“The campaign will initially focus on four of Australia’s largest youth markets – the United Kingdom, France, Germany and Italy.”
Senator Scullion said the new campaign offered a great chance for local businesses to showcase the Territory.
“I encourage all Territory tourism businesses to get involved in the campaign and submit news ideas to #AussieNewsToday,” Senator Scullion said.
“This is a great opportunity to showcase our beautiful area and attract more tourists.”
Senator Scullion said two of the eight competition winners will also travel around the NT.
Aurore from France will be traveling around the Top End from 15-24 October while Nick from the UK will be travelling from Darwin to Alice Springs from 30 October to 11 November.
This is the third in a series of youth and working holiday maker (WHM) campaigns funded through an additional $10 million provided to Tourism Australia as part of the Coalition Government’s WHM reform package.
“Young people are a critical market for Australia, representing a quarter of arrivals and almost half of all international visitor spend.”
“Young travellers and working holiday makers go further, spend more per trip and stay longer than other travellers – so we want to attract more of them to the Territory,” Senator Scullion said.
“In addition, just over half of all youth are repeat visitors to Australia.”
Australia is setting new tourism records as Tourism Australia continues to receive record funding from the Turnbull Government.