Country Liberals Senator for the Northern Territory, Nigel Scullion, has today welcomed the Coalition Government’s “country of origin” food labelling campaign.
The campaign was announced by Deputy Prime Minister and Minister for Agriculture and Water Resources, Barnaby Joyce, and Minister for Industry, Innovation and Science, Senator Arthur Sinodinos, on Sunday.
The campaign will appear on TV, radio, in newspapers, digitally and on social media over the coming five weeks.
“It’s great the Coalition Government is getting out there and letting people know what the new labels mean,” Senator Scullion said.
“The new food labelling system will provide Australian consumers with the clarity they deserve, without imposing an excessive burden on businesses.
“I look forward to seeing more of these labels on supermarket shelves.”
The broader “country of origin” labelling reforms came into effect from 1 July 2016 and a two-year transition period is now in place.
Following the introduction of the reforms, many food products found on Australian retail shelves have started to include the familiar kangaroo in a triangle logo to show that the food is made, produced or grown in Australia. Imported food that only undergoes minor processing or packaging in Australia cannot claim to be made here or carry the logo.
The new labels also include a bar chart indicating the proportion of Australian ingredients.